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Brenda Hoffman's avatar

Dear Jim,

Even though you've been forced to adapt in ways most of us haven't had to, we all adapt as we age from infant to senior. Some of us are better at adapting than others as you've indicated in your previous stories. Kudos to you for daring to experience global adventures that many without disabilities have been frightened to try. You're a wonderful example of YES! Thank you.

Brenda

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Jim Hasse's avatar

Between 1978 and 1993, I helped senior management plan and execute the communication strategies for 15 mergers and acquisitions -- strategies based on how I perceived stockholders, employees and customers would think about and react to changes which would affect their livelihoods.

By working with senior management to align 3,000 new dairy farmer members, 300 new employees, 80 new truckers and 40 new customers with our organization’s vision, values and direction, I helped our organization become the surviving (and thriving) company in a major restructuring of the Midwest dairy industry.

I learned that my key responsibility was to ask questions, gather opinions and summarize my findings for senior management so it could effectively guide the organization with authenticity. I was a listener.

As a listener, it didn’t matter so much what I personally thought -- until I put on my hat as a communication counselor/advisor to the CEO and my colleagues at the vice presidential level.

At that point in each merger or acquisition, I needed to quickly switch roles. I needed to help top management chart a communication plan which would help our organization gain support for the change.

I needed to be adaptable.

Looking back, I now realize a communication failure during any one of the most important mergers or acquisitions could have jeopardized the survival of my employer – and my job.

* When have you adapted to new circumstances in your life that have turned out to be positive for you personally?

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